Endorsement by renowned film and television celebrities, CCTV brand showcase, and major holiday promotional campaigns strengthen market penetration and consumer trust.
Brand Strategy:
The company invests in branding through celebrity endorsements (e.g., actress Zuo Xiaoqing) and authoritative media exposure (CCTV), aligning with the “celebrity-enterprise synergy” model to enhance brand credibility.
Advertising Support Policies
- Reimbursement for Agent Advertising:
- Partial reimbursement for advertising costs incurred by distributors, subject to regional budget caps and prior approval.
- Multi-Channel Media Support:
- Provision of unified advertising materials across TV, newspapers, vehicle/outdoor ads, and digital platforms, ensuring brand consistency .
- Standardized Branding Resources:
- Unified VI (Visual Identity) system, including:
- Product displays
- Sales staff training programs
- Counter design templates
- Complimentary marketing campaign blueprints
- Unified VI (Visual Identity) system, including:
- Exhibition Participation:
- Regular attendance at industry expos to elevate brand visibility globally.
Promotion Support Policies
- Free Promotional Materials:
- Distribution of POP hanging flags, posters, product catalogs, and DM leaflets to enhance in-store visibility.
- Seasonal Campaign Toolkits:
- Customized plans for key sales periods
- Event Coordination:
- Support for product tasting events, cross-brand alliances, and launch conferences, leveraging phrases like “智慧演绎，无处不在” (Wisdom Everywhere) for thematic cohesion58.
- Temporary Custom Solutions:
- Rapid-response teams assist in localized campaigns (e.g., “早一天拥有，多一个晚安” → “Sooner to Use, Earlier to Enjoy” from Website 3)3.