On the afternoon of April 12, 2024, the Hunsdon Shanxi Distributor Marketing & New Product Launch Conference was grandly held at the Haitang Hall of Furong Hotel on Yingze West Street, Taiyuan. The event brought together Hunsdon distributors nationwide under the theme “Collaborate, Innovate, Rebuild Glory,” fostering strategic alignment and future growth
Key Attendees & Agenda Highlights
Technical Training: Wu Peng conducted workshops on IoT-enabled after-sales service protocols, aligning with GB/T 30307-2023 standards.
Leadership Participation:
Huang Jinrui, Director of Hunsdon Marketing Department
Ma Zhenghui, Head of Hunsdon Business Academy
Wu Peng, Technical Director of Hunsdon
Zhang Yajun, General Manager of Hunsdon Shanxi Branch
Si Xiaoliang, General Manager of Hunsdon Ningmeng Branch
Zeng Qilong, Regional Manager of Hunsdon Shanxi
Core Sessions:
Opening Remarks: Zhang Yajun welcomed attendees, emphasizing Hansdun’s commitment to “enabling healthy water for every Chinese household”.
Market Analysis: Huang Jinrui dissected industry trends, highlighting 25% YoY growth in smart RO systems and the need for localized service networks.
New Product Launch: Ma Zhenghui unveiled the HC-A15 Central Water Purifier and HP-L20 Pre-Filter, backed by MTF nano-technology for enhanced filtration efficiency.
Strategic Outcomes
Post-event, sales manager Lü Liang outlined a Q2 2024 Roadmap, prioritizing smart water purifier upgrades and cross-regional distributor alliances.
Policy Announcements:
Subsidy Programs: Zeng Qilong announced 15% reimbursement for distributor-led advertising campaigns and free POP materials (posters, banners) to boost retail visibility.
Incentive Plans: Tiered rewards for achieving 30%+ quarterly sales growth, with priority access to Hunsdon’s 2024 Spring Festival Promotions Toolkit.
Case Sharing:
Yan Wei (Datong-Yanggao Distributor) showcased tactics for doubling rural market penetration through community-driven demos.
Li Xiaojun (Pingyao Distributor) shared success in leveraging ”Buy One, Get Free Installation” campaigns to achieve 90% customer retention.
Interactive Engagement:
The Golden Egg Lottery energized attendees, with prizes including free HC-A15 units and VIP technical support packages.
Brand Vision & Future Initiatives
Collaboration with Suzhou Aimeru and Linyi Darunmin for B2B water purification projects.
Market Expansion:
Plans to establish 5 new experience centers in Shanxi by Q3 2024, targeting 20% revenue growth in Tier-3 cities.
- Sustainability Goals:
- Commitment to zero-waste production by 2025, aligning with China’s Dual Carbon Policy.
Sustainability Goals:
- Commitment to zero-waste production by 2025, aligning with China’s Dual Carbon Policy7.